Re: advertising in syndicated feeds

[Aaron Swartz <aswartz@swartzfam.com>]

dave.cantrell@gunter.af.mil <dave.cantrell@gunter.af.mil> wrote:

> While (a) probably seems "unfair", it's the only viable answer I can come up
> with that could keep the feed free. Now, there are workarounds even if (a)
> is chosen. If the ad is the first <item>, consumers could just skip it and
> display items 2..n and therefore skip the ad. This could be partially
> overcome by embedding the ad randomly in the feed, but the countermeasure
> for that would be to filter based on URL -- presumably an ad would point
> back to the generator's web site (for tracking) or perhaps a third party
> (like DoubleClick) rather than another site.

If you're going to worry that much about it, then you're probably the kind
of person who already runs an ad blocker and so the ad companies really
don't care about you.

-- 
[ Aaron Swartz | me@aaronsw.com | http://www.aaronsw.com ]