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Re: [syndication] advertising in syndicated feeds
dave.cantrell@gunter.af.mil wrote:
The only answers I can come up with are:
(a) Embed the ad as an <item> just like the rest
(b) Charge for the feed
While (a) probably seems "unfair", it's the only viable answer I can come up
with that could keep the feed free. Now, there are workarounds even if (a)
is chosen. If the ad is the first <item>, consumers could just skip it and
display items 2..n and therefore skip the ad. This could be partially
overcome by embedding the ad randomly in the feed, but the countermeasure
for that would be to filter based on URL -- presumably an ad would point
back to the generator's web site (for tracking) or perhaps a third party
(like DoubleClick) rather than another site.
adding an ad as an item, you are basically altering the original
content of the feed, most providers will not like that.
But there must be ways of building a business model around news
headlines feeds (charging for custom or premium feeds) or providing
fee based services (integration in intranets, business application,
adding advanced notification, etc).
Mike
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