Monday, 28 April 2003
Amazon and Privacy
Amazon sent my wife a nice, juicy bit of SPAM this morning.
“Get the Amazon.com Platinum Visa card!” This despite her having her “Communication Preferences” set to not allow anything but legal notices. Are credit card offers legal notices, suddenly? Perhaps they mean to proactively sue us for bad debt before we incur it.
Of course, Amazon will say that they didn’t violate her privacy, because it was an in-house mailing; it’s only if she requests the card that her details will be sent to a third party. That isn’t the point; Amazon still chose to overrule her contact preferences, and they’ll likely do it again.
Most companies will advertise a trustE banner, or similar (the really good ones will use P3P, to show their customers that they’re trustworthy; Amazon has no need for such things; they’re the 800-pound gorilla, and their customers can like it or lump it.
I could e-mail them and ask, but I don’t want a twenty dollar certificate for her next purchase, subject to terms and conditions; I want them to honor their stated policy. Without clearly stated consequences, I’m looking for a new online retailer.