mnot’s blog

Design depends largely on constraints.” — Charles Eames

Wednesday, 5 October 2005

2.0

Filed under: Web

Does anybody else chortle quietly when they see “2.0-this” and “2.0-that”?

It’s getting absurd; first we had “ Web 2.0” (never mind that this term has been used for years in different ways, and that what they’re referring to is really just the original Web being used to its full potential) and now “ Identity 2.0.” What gives?

The whole things smacks of marchitecture. To top it off, linear versioning (a la 1.0, 2.0, etc.) is very un-Web. I guess people need something to talk about. And create conferences for. And sell half-baked products that people don’t really need with.

P.S. Before we had a name for Bennet, we called him… 2.0. Hmm.


3 Comments

PeteCashmore said:

Your cynicism well-founded, but I still think it’s useful to have an umbrella-term like Web 2.0 that everyone can relate to. Of course, it means different things to different people, but it’s better to have a vague catch-all term than no term at all.

Thursday, October 6 2005 at 6:27 AM

Chris said:

It’s curmudgenly people like you mark that stifle innovation :) First we are gonna tag this micro content, then we are gonna write an ajax script that mashes it up into our new identity server….

Thursday, October 13 2005 at 5:31 AM

Patrick Calahan said:

No, I do not chortle quietly. I chortle with vigor, volume, glee, and perhaps even a touch of malice every time an otherwise intelligent person says “Web 2.0” with a straight face. :)

Thursday, October 13 2005 at 10:04 AM

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