Wednesday, 5 October 2005
Does anybody else chortle quietly when they see “2.0-this” and “2.0-that”?
It’s getting absurd; first we had “ Web 2.0” (never mind that this term has been used for years in different ways, and that what they’re referring to is really just the original Web being used to its full potential) and now “ Identity 2.0.” What gives?
The whole things smacks of marchitecture. To top it off, linear versioning (a la 1.0, 2.0, etc.) is very un-Web. I guess people need something to talk about. And create conferences for. And sell half-baked products that people don’t really need with.
P.S. Before we had a name for Bennet, we called him… 2.0. Hmm.