mnot’s blog

Design depends largely on constraints.” — Charles Eames

Monday, 7 May 2007


Australia != America

We were… refreshingly reminded that we’re not in Kansas (or even California) any more while watching The Daily Show on TV tonight, and this commercial came on;


Nando’s is a national fast-food chicken chain. They’ve spent years building their brand; in the US, this would be suicide, but in AU, it’s just a bit clever.

UPDATE: Some people seem to have taken an offhand comment I made above as an opportunity for America bashing and/or pro-American chest-beating, so I’ve removed the relevant bits as well as their comments.

For those still wanting to go on about it, I’d suggest you consider John’s take on the subject;


…realise that it cuts both ways, and find someplace else to waste time and bits.


Joseph said:


Nicely said. Now, if only we could get some people like that over here…. :)

[BTW, I really would like to discuss cultural imperialism and US-Australian relations sometime. Preferably over a (good) beer]

Wednesday, May 9 2007 at 1:06 AM

hls said:

hmmmmmmmm, wasn’t Australia some sort of prison colony or where misfits were sent? Hey, don’t get me wrong - misfits are typically very creative individuals. :-)

Wednesday, May 9 2007 at 10:38 AM

Matthew said:

This ad is intelligent and plays very well on the general Australian sense of humour. By the way, for those that don’t know- this is sending up nicotine patch/nicotine gum ads on tv which are very common in Australia at the moment.

Monday, November 5 2007 at 2:48 AM